The silly season

As four colleagues go off to Frankfurt for the peace and quiet of that august banking city in October and the bookfair (with 7,500 exhibitors), I am preparing for Power to the Pixel. The week after is the Brand Licencing Exhibition at Olympia where I am going to talk about (shame it is not to) Tarzan. This is followed a couple of weeks later by the second London Screenwriters' Festival (with an amazing array of high-flying speakers and 100 events in 3 days) and then an EU MEDIA Programme event in Bratislava talking about developing ideas for film and TV, which is followed by the Mannheim Film Festival Co-Production Meetings where I am talking about adaptation. Looking at the recent big movies out in the cinemas in the last few weeks it seems Darwin was right: you have to adapt to survive (especially in the film business).

So hopefully at the end of these trips I will have a better sense of how books connect to film and television and how to exploit them using transmedia. The big question (well the one I want to ask at PttP) is how to increase the reading public by using transmedia strategies to engage especially those who do not read books. If we can increase global readership using transmedia then what are we waiting for?